Why We Publish Our Prices When Competitors Hide Theirs

Here is a small experiment. Open five Kenyan web design company websites and try to find a price — any price. You will scroll past portfolios, client logos, awards and glowing testimonials, and find nothing. Then you will fill a "request a quote" form, and wait, and receive a number calibrated to how flush you sounded on the phone. We do the opposite: our website packages and prices sit on our homepage for every visitor — and every competitor — to see. This is the honest case for why.

The Game Hidden Pricing Plays

When prices are secret, the first conversation is a negotiation, and the customer walks in blind. The seller can quote different numbers to different people, anchor high, and discount theatrically. Some buyers overpay; others, quoted more than they can afford, walk away without ever learning that a smaller package existed. Hiding prices is not sophistication — it is information asymmetry, and it mostly serves the seller. Buyers know this, which is why they have learned to distrust any business that makes asking the price feel like a commitment.

What Publishing Prices Does to the Conversation

Transparency changes everything downstream. Visitors arrive pre-qualified: by the time someone messages us, they already know what things cost, which package fits them, and what the process is. The conversation skips the fencing and gets straight to their business, their goals, their launch date. Our team spends zero hours writing bespoke quotes for people who were never going to buy — time that goes to clients instead.

It also disciplines us. A public price is a public promise. When a competitor can see our KSH 18,000 starter package, we cannot quietly raise it for one client and discount it for another — our reputation is stapled to that number, and we have to be worth it every single time. That pressure makes a business sharper, not weaker.

What It Does for Customers

For a first-time buyer — a salon owner in Eldoret, a boda Sacco chairperson, a graduate launching a consulting practice — a published price is a decision-making tool. It lets them budget honestly, compare honestly, and approach the purchase with confidence instead of suspicion. The customers who contact us have already made half the decision; our job is simply to show them a finished preview they will love, which is the other half of how we remove risk from buying a website.

And the fear that transparency scares away customers who might have paid more? In practice it filters for the opposite: people who value clarity tend to be the best clients — reasonable, decisive, and long-term.

The Objection We Hear: "Competitors Will Undercut You"

They can see our prices either way — a mystery shop or a friend’s quote reveals them in an afternoon. Secrecy protects nothing except the illusion of protection. What competitors genuinely cannot copy is the system behind the price: the 24-hour preview, the see-it-before-you-pay model, the two-batch revisions, the ownership guarantee. Prices are easy to publish and hard to earn; we would rather compete on the hard part.

Frequently Asked Questions

Do published prices mean fixed prices?

Our standard packages are fixed — that is the point of publishing them. Genuinely custom work gets a written quote after a proper scoping conversation, with the quote itself spelled out line by line before anything starts.

What if my budget is below your starter package?

Then we tell you honestly, and point you to what is achievable at that budget — sometimes that is a phased approach: start with a one-page site now, expand in quarter two. A published price makes that conversation possible; a hidden one would have ended it.

Won’t some clients just take your prices to a cheaper competitor?

Some will, and that is fine — those were never our clients. The ones who stay compare the whole offer: the preview, the process, the ownership terms, the portfolio. Price is one line in that table, and it is rarely the deciding one.

Should every business publish its prices?

Every business selling standardized packages should seriously consider it. If your pricing genuinely depends on scope, publish your starting prices and typical ranges — partial transparency still beats a black box.

The Bottom Line

Publishing prices looks like a marketing decision, but it is really a values decision: we would rather be chosen by informed clients than by clients we managed to surprise. The number on our homepage keeps us sharp, filters for good fits, and turns every first conversation into a business conversation instead of a negotiation. If that is the kind of partner you want for your website, our packages and prices are — as always — right there on the site. No form required.